THOUSANDS of people in the district have applied to join an initiative aimed at boosting trade at independent stores.
The indi card was set up by Braintree District Council in a bid to encourage shoppers to back family-run businesses.
And since its launch last September, 7,500 people have signed up to the discount scheme.
Braintree resident Martine Widlake said: "I used my indi card when I purchased an item of jewellery for a Christmas present in Braintree, and it was great to receive a discount.
"I think it's a great idea as it encourages you to consider the shops that are local first, rather than travelling to other towns."
Stores in Witham and Halstead have also got involved with the scheme. More than 100 businesses are now signed up and latest offers can be viewed at www.braintree.gov.uk.
Councillor Chris Siddall said: "The indi scheme provides shoppers with a great diverse range of offers – from discounts on clothes and accessories to saving money on meals out."
Shoppers can pick up an indi card from the council offices in Braintree, Witham Library and participating shops. Alternatively request one at www.braintree.gov.uk or call 01376 552525.