SHOCKING statistics that show Maldon is facing a binge-drinking crisis have sparked further concerns over JD Wetherspoon appearing in the High Street.
Regional alcohol profiles show that the town already falls into the second worst quartile for excessive alcohol use in the East – and residents believe the pub giant will only make matters worse.
Kevin Jennings, of Keep Maldon Unique, said: "A licensed premises on the grand scale of this proposal will be utterly devastating to local health and that's why we'll be protesting strongly against it when it reaches the Planning and Licensing Committee."
The chain was granted planning permission by Maldon District Council to adapt the old post office building last week, but it must still acquire a licence to serve alcohol.
Spokesman Eddie Gershin strongly rejected claims that the pub would worsen binge drinking in the town.
"We're not aware of any such statistics. However, it seems improper for some people to suggest that if Wetherspoons opens that it will be responsible for increasing the problem.
"We've won more awards in the pub industry than any other establishment and that's because of the way our pubs are run."
Cllr Mark Durham believes it is the more traditional pubs that could be responsible for such figures.
"My view is that there is far more danger from binge drinking at the poorer quality establishments in Maldon.
"Wetherspoons is a managed pub with a strong brand to protect. I have experience of managing both types of establishment and I've found it's the smaller, independently owned places that create more trouble."
However, Mr Jennings, 33, blames the figures on a lack of facilities in the town and believes the offer of cheap beer and shots will make it worse.
"The NHS provision in Maldon is being stripped bare with national cuts and I don't know how it will cope with a venue capable of holding 300 people.
"The decision last week upset me because it was based on profit and not what is best for Maldon."
The charity shop manager intends to take to the stand at the upcoming Planning and Licensing Committee meeting.