CONCERN is growing over proposals for an "overpowering" addition to Maldon High Street.
The application for a modern development of five residential houses and retail outlets has led to objections that it is simply a "massive block" out of keeping with neighbouring properties.
"This commercial proposal does not seem destined to thrive or if it does, it will be to the detriment of nearby premises such as those long-standing empty ones in Wenlock Way or in the High Street," said Judy Lea, of the Maldon Society.
"The number of units is achieved by a massive block, out of keeping with its neighbours and with a totally inappropriate roof line.
"There are areas of the High Street which perhaps could and should revert to housing, with commerce clustered in areas near to public car parks for example.
"If initiatives such as this application are allowed to spontaneously alter the footfall on the High Street itself, the cumulative effect will leave it in a more derelict state, which will be counterproductive."
Town councillors appeared to agree with this view after voicing objections at a meeting last month.
Comments were made on the "overpowering" nature of the proposals and members voiced their concern that work appeared to have already started on the site.
But architect Michael Tarring, of JC Starr Developments, believes the plans present a chance for regeneration.
"The scheme provides an exciting opportunity to contribute to the rejuvenation of the lower end of the High Street through an improved streetscape with greater retail facilities, a small number of high quality apartments and the forming of an attractive destination," said Mr Tarring
"This in turn would enhance the quality of street life, activity and footfall down Quest Place."
A date has not yet been set for discussion by Maldon District Council, despite a target decision date of May 21.