AN INITIATIVE to encourage more people to get on their bikes was launched in Braintree this week.
The campaign started by CTC, a national cycling charity, will see thousands of people jump on their saddles for National Bike Week, which runs from June 15 to 23.
To celebrate, Cycles UK in Braintree, will be holding group events that set off from the store in the town centre to explore the nearby scenery.
Richard Monk, CTC cycling development officer, said: "It will be a gentle cycle ride that's designed to help people rediscover the pleasure of cycling so we won't go too far or too fast."
Funding for these events comes from Active Braintree and Braintree District Council.
There will also be free bike checks on offer so participants can get breaks and tyres looked at for free.
Rides will be held every Wednesday starting on June 19 and start at 11am outside Cycles UK in Braintree town centre. Any age group, fitness level or cycling ability are encouraged to take part.
For more information about National Cycle Week visit www.bikeweek.org.uk