"GET your strawberries here! Lovely ripe English strawberries!"
Shoppers in Chelmsford High Street have been greeting these familiar cries with cheers and rounds of applause, when children as young as four tried their hand at selling fruit and veg.
All the pupils of Oaklands Infant School, in Old Moulsham, had a go at calling out for custom at Cox's stall in the centre of the city.
"I think they have drummed up lots of trade," said teacher Jane Little, who arranged the visit to tie in with the topic of Healthy Me, which the children have been working on this term.
"We have been taking one class at a time to the stall every Friday afternoon, and all the children have had a go at calling out which fruits are for sale.
"It's met with a great response, with several shoppers cheering and clapping."
All the children also took £2 to spend on fruit at the stall, which they took back to school to enjoy.
The project will go towards Oaklands' bid for Enhanced Healthy School Status, awarded for extra effort in helping pupils keep well mentally and physically.