Essex Police is to take part in a campaign this week to highlight the problems faced by drunkenness and alcohol-related incidents.
It comes the same week that senior officers backed the idea of drunk tanks - where troublemakers are put in cells to sober up before paying for their care the next day.
The campaign has been launched in the same week as thousands of students descend on towns around the county for freshers' week.
A series of events are happening across Essex this week involving neighbourhood policing teams, street pastors and special constables, and local community safety partnerships.
These include a night of actions in Chelmsford on Saturday, alcohol awareness events, visiting licensed premises, working with Trading Standards officers, training events for special constables and using social media to highlight campaign messages.
Supt Trevor Roe, Essex Police's strategic lead on Alcohol Licensing and Harm Reduction, said: "The harm that alcohol can do in the county and the impact it has on policing can sometimes be unrecognised or ignored. It shouldn't be."
"We have been supported in this campaign by our colleagues from local councils, voluntary sector, the licensed trade and door staff.
"I would like to thank them for their assistance with this joint approach as alcohol harm is something that can affect all of our communities – both town centre and rural."
Nick Alston, Police and Crime Commissioner for Essex, added: "This can lead to violence on our High Streets and in the home, with alcohol being a factor in almost half of all domestic abuse incidents."
