BRENTWOOD'S specialist bookshop that caters for younger readers has been marking the start of the biggest ever campaign for bookshops with a launch party.
Books Are My Bag was celebrated at the Chicken and Frog bookshop in Ongar Road on Saturday, September 14, and is a nationwide campaign to celebrate bookshops.
The event is a collaboration between publishers, bookshops and authors and is the biggest ever promotion of bookshops.
Even now 56 per cent of all book buying decisions are made by consumers in a bookshop and high street bookshops – 40 per cent of books are bought in bookshops
Natasha Radford, owner of Chicken and Frog, said: "It went really well, we were very busy throughout the day. There were lots of kids and there was lots of cake and jelly."
Natasha said that some of the old favourites, including Enid Blyton, are still pulling in young readers
She said: We are getting busier and we have lots of regulars."
