FOUR brothers, one Britain's Got Talent finalist and a pub full of beer drinking punters are taking on Gary Barlow with their own World Cup song.
South Woodham Ferrers lad and football mad Joe Bell starting writing lyrics for "Oi Roy" around Christmas time, thinking, how hard can it be?
After filming their own video in the town's Town Crier pub, the group released their rendition last month.
"I thought how difficult could it be to do a World Cup song? I'm a huge fan of the game and I'm quite patriotic," said ex-William de Ferrers schoolboy Joe, 31, now of Braintree.
"The aim is top 10. I'm not expecting it to go to number one but if we can get enough people to support it maybe."
The song is written by singer Joe and his brothers, all of Albert Road, South Woodham Ferrers, which includes guitarist Sam, 29, drummer Ben, 22, and singer Jacob, 26.
Struggling for a familiar face to front their music video, Joe contacted impressionist Paul Burling via Twitter after spotting him playing Muddles in pantomime Snow White with his daughter in Southend's Cliffs Pavilion.
The 44-year-old made the final of ITV1 show Britain's Got Talent in 2010 mimicking such personalities as Graham Norton and Harry Hill.
"He absolutely loved the song and wanted to get together when originally we just planned for him to be a voiceover," said Joe, also a former Chronicle paperboy.
About 30 took over the pub in Chandlers Way for the music video, taking just over three hours to record scenes of chanting and dancing, some wearing specially made "Oi Roy" t-shirts - in reference to England manager Roy Hodgson.
The video on YouTube has amassed more than 3,400 views, and the song, produced and mixed by John Mitchell and Ben Humphreys of Outhouse Studios, played on BBC Bristol.
A music video featuring former England striker Gary Lineker and sung by Gary Barlow, but rehashing Take That hit Greatest Day, was launched as the official World Cup song in March.
Joe, a former Woodham Radars FC player, added: "Personally I love Gary Barlow and as a song writer he's one of the best in the world no doubt and while Greatest Days is a good song it's not a football song and it's not a song for singing down the terraces.
"This is a song by the fans for the fans. I can't imagine going down the pub and singing Greatest Day."
