Either there are some big fans behind the scenes at Stansted Airport or it's just a well timed publicity stunt.
Whether its the latter or the former, travellers at the Essex hub were given a pleasant surprise today when they spotted Dr Who, at 7.50pm, factored into the arrivals board.
This picture, showing the title of the BBC1 hit programme sandwiched between Seville and Oslo Rygge, has been shared hundreds of times on Twitter.
An airport spokesman told BBC News: "After the success of our low-cost flights we've been looking at new destinations."
Doctor Who is due to return to our screens tonight with former The Thick of It actor Peter Capaldi making his debut as the legendary time-travelling protagonist.
