Lidl has taken advantage of a gaffe by supermarket Sainsbury's, in which the company mistakenly displayed a staff motivation poster in the front of one its supermarkets.
The poster, which encouraged its workers to get every shopper to spend at least 50p on every shopping trip, was taken down after it was spotted by passer-by Chris Dodd, who tweeted a picture.
Now, the German discount superstore has taken out an advert in national newspapers, in which it states "Let's encourage every one of our lovely customers to save as many 50ps as possible."
@LidlUK What a great idea! #50pchallenge#nicesurprisespic.twitter.com/XbnvBW6O47
— Andy Cohen (@AndySixspeed) October 1, 2014
It comes days after a poster appeared in the window of Sainsbury's in Stratford encourage staff to get customers to spend more.
A spokesman for Sainsbury's said: "We often use posters to make store targets fun and achievable for our colleagues.
"They are intended for colleague areas in the store, but this one was mistakenly put on public display."
