Singer Alvin Stardust has died following a short illness, his spokesman said.
The 72-year-old former glam rock star and legend, who was active with voluntary work in Essex, was diagnosed with prostate cancer. He was working on a new album due for release later this year
The singer, whose real name was Bernard Jewry, started out in the music business in the 1960s, but shot to fame in the 1970s, racking up nine top 10 singles.
He also, infamously, appeared in the Green Cross Code adverts, giving advice to youngsters on how to safely cross the road.
In 2004, Alvin helped launch a new category in the Essex Achievement Awards scheme, now known as the Pride of Essex awards. It was set up in Chelmsford to give a wider range of well-deserved recognition to special people.
He said at the: "Last year's ceremony was a really memorable occasion and I was amazed at the achievements of the people receiving awards. I am very pleased to give my backing to this year's awards."
The awards scheme, instigated 11 years ago, is run by the Chronicle in association with disability campaigner Susie Cornell.
