SHOPPERS in Essex will join the rest of the country in a bargain-hunting frenzy today, as Black Friday gets underway.
Stores ranging from Asda to Argos, Currys, Walmart and Chelmsford Star Co-op will be offering cut-price deals today, and experts predict spending across the country could go up by 20 per cent compared with yesterday.
Traditionally, Black Friday is an American custom, and takes place the day after Thanksgiving – marking the beginning of the Christmas shopping period. But in the last few years, it has been adopted by the UK, and is expected to be the country's biggest shopping day this year.
Shoppers can expect to see more than 50 per cent off kettles, sat navs, coffee makers and blenders at Chelmsford Star Co-op today, while Asda will be offering almost £100 off televisions, and online retailer Amazon has a weekend of special offers to entice customers.
Today will kick off a weekend of spending, which will see shoppers hit the high street today, followed by online retailers on Saturday and Sunday.
