MALDON & Tiptree have announced a new half season-ticket for the final nine games of the season at just £50 for an adult, £40 for a senior/ student and £10 for a junior.
With teams such as Heybridge Swifts, Witham Town and Burnham Ramblers in close proximity it's been hard for Maldon to attract more than 100 fans per home game – but there are hopes that will change.
The club brought in Alan Kimble at the beginning of October and, with 11 points out of a possible 18, has changed the clubs fortunes around on the pitch.
Off field the chairman is showing ambition and commercial manager Adam Drew has come in and they've come up with numerous methods to improve their commerce off the pitch.
"We came up with this half-season ticket idea and we got 10,000 leaflets sent to every home in Maldon and Heybridge on Saturday to promote it," said Drew.
"We've upgraded our website and our Twitter because we've got over 3,000 followers so we're trying to update that a lot more. We're trying to get the fixture boards put up all over town, which is what I did in my time at Southend, just so we can try and cement it in people's heads a bit more.
"After various conversations with the chairman we're going to try and put up more signage to try and make the club look a bit more presentable.
"He's really ambitious about getting them to the Ryman Premier so we're basically looking at ideas to promote the club and one of the ideas was half season-tickets at a massively reduced rate.
"It lasts from January 1st and you basically get the last nine home games. If you went as an adult it would normally cost £72 but you'll now get it for £50, which I think is a decent saving, and a junior [under 16] season ticket is just a tenner."
The prices will struggle to be matched by any other Ryman League side but Drew knows they face an even bigger challenge that is out of their hands.
"The problem is it's very easy to grow up and support Man United, Liverpool and Arsenal so to try and attract someone to watch their local Ryman league team is really difficult.
"Somehow we need to make it fashionable and I remember Portsmouth did a brilliant season ticket campaign a couple of years ago called 'don't let your children grow up thinking football is a T.V. reality show' which I really liked, it was unique.
"It's going to be difficult but if you don't try you don't know."
If for some reason you failed to get one of the leaflets sent out that feel free to ring Adam at 0845 6897000 for more information or visit the club website.
