Distraction thieves stole an iPhone 6 from a customer at Costa Coffee in the Meadows Shopping Centre in Chelmsford yesterday.
The incident, which happened between 12.00 and 12.30pm involved two men, who side-tracked the victim with a leaflet before stealing his phone.
Police are currently looking for the men in the CCTV footage in connection with the theft.
Investigating officer Pc Matt Dalby said: "I am asking anyone who recognises the men in this image to contact me. I would also like to remind people to be vigilant and mindful of distractions, especially over the Christmas period."
Anyone with any information is asked to contact Pc Dalby at Chelmsford police station on 101. People can also give information to the independent crime-fighting charity Crimestoppers anonymously on 0800 555 111 or through their Anonymous Online Form at www.crimestoppers-uk.org
