Hundreds of families queued up early to see the Coca-Cola truck pull in up in Essex during its whistlestop tour of the UK.
Eager shoppers and fans of the iconic vehicle gathered at Clacton Factory Outlet on Stevenson Way this morning (December 22) to as it stopped off for the penultimate time in the run up to Christmas.
Families were also treated to a winter wonderland of Christmas carols and free refreshments.
The truck will complete its tour at Wembley, north London tomorrow (December 23).
Patient parents and their children lined up in the shopping village's car park for more than an hour to pose to have their pictures taken.
Sarah Wood, from Clacton, found out about the event two weeks ago and brought her five children, who range in age from six to 18. to get in the festive spirit.
Mrs Wood, 35, said: "It's not normally something that happens around here so it seemed like a good opportunity to get into the Christmas spirit.
"They're also handing out free Coca Cola so we've come for that too!"
With queues pouring out of the car park, some families got to Clacton early to avoid disappointment.
Rachel Purdy, from Cambridge, woke up at 6am to make sure her two children could see the truck.
Mrs Purdy, 37, said: "It's about a two hour journey here from Cambridge but my kids are obsessed with that advert.
"It's been a long morning but definitely worth it!"
Mrs Purdy's son Jamie, seven, added: "Oou know it's Christmas now because the van is here!"
The Christmas truck started it's UK tour at Elgin, Scotland on November 28 and has since visited 44 locations across the country
Coca Cola UK spokesman Bobby Britain said: "As we help celebrate the lead up to Christmas, we're looking forward to being able to give a little happiness to as many people as possible."