The owners of CTZN bar in Chelmsford have offered a £1,500 reward for any information that leads to the locating of missing dad Bradley Arthur.
The 24-year-old, who lives in Drake Road, Chafford Hundred, has not been seen since leaving a party in Grove Road, Grays, at around 3.30am on New Year's Day.
Before the house party, Bradley had been celebrating New Year's Eve with friends at Orsett Hall.
Inspector Alan Blakesley, of Essex Police, who is co-ordinating the search, said: "There are lots of alleyways, sheds, outbuildings and garages in this area and we need to check all of them as soon as possible.
"If Bradley is lying injured somewhere then the sooner we can find him the better.
"The area we will be concentrating our searches on is defined by Bridge Road, East Thurrock Road, Gipsy Lane into Maple Road, and the railway lane.
"If you live in this area we would ask you to help us by checking your garden, any outbuildings you have and any nearby alleyways or garages for any sign of Bradley.
"If you find anything of note then please call Grays Police Station on 101 or if it is an emergency dial 999."
Somebody somewhere must no something! This little boy needs his Daddy back!! pic.twitter.com/hMcEEn8MYH
— Find Brad Arthur (@find_brad) January 5, 2015Bradley is described as white, around 6ft tall and very thin with mousey brown hair and stubble.
When he was last seen he was wearing dark blue jeans, a white shirt and a grey blazer.
Anyone with information can contact the Springfield Road bar, anonymously if they would like, on 07787412900 or by email at info@ctznbar.com
