Superdrug has launched the world's first 'sexercise' soundtrack to encourage couples to burn more calories between the sheets.
Developed by fitness experts and music producers who analysed the bedroom habits of 2,000 British couples, the track lasts for just under 23 minutes – the average length of a UK sex session.
The retailer commissioned the novel innovation after research highlighted copulating couples count love-making as 'moderate exercise'.
The method behind the madness is for couples to pace their intimate movements to the changing beat of the music, with a big bass crescendo at 130 beats per minute.
UK lovers have sex an average of 1.88 times per week, and 78% of people say they feel more body confident after good sex, prompting Superdrug to suggest their bedroom revolution is a fun way to keep fit.
Caris Newson, head of retail health at Superdrug said: "Over the years the many health benefits of sex have been well documented, from beating stress and relieving pain, to bringing couples together and boosting confidence, as well as, of course, as a form of aerobic exercise.
"We commissioned this track as a fun way to show the health benefits an energetic love making session can have.
"It's an easy way for couples to incorporate exercise in to their daily routine, but just remember to always practice safe sex."
Available to download free, the track was launched to encourage small, but sustainable changes in diet and exercise habits to help improve health and wellbeing.
As well as being available to stream free from Spotify, the new sexercise track can be downloaded free from
