A third of women can go three days without having a shower or a bath, according to a new survey of more than 2,000 women.
Skincare range Flint + Flint asked females aged between 18 and 50 about their skincare regimes, revealing four out of five women admit they don't even wash every day.
It also found that almost two thirds can't be bothered removing make-up before they go to bed, and one in eight own up to not brushing their teeth before they sleep.
Despite these revelations, 89 per cent of the women said they would like to improve their body hygiene, but blame evening and morning tiredness for their lack of showers or baths.
Maxine Flint, owner of Flint + Flint, said: "I understand the appeal of sleeping in, but skipping a morning wash is both anti-social for the people around us and unhealthy.
"We are talking about routines that literally take minutes out of your day. It's true that today's pace of life is fast but surely as a nation we haven't become too busy to wash."
The news comes just a month after we reported that only one in ten schoolboys shower after a PE lesson, according to a study by the University of Essex.
Half of the boys who took part in the study, which assessed more than 3,000 secondary school children, confessed to never showering at all.
Research leader Dr Gavin Sandercock, from the School of Biological Sciences, said: "We believe this was the first big study of pupils' showering habits in English schools and we're honestly surprised at how rare showering had become."
The study also found children who did not shower were less active, took part in less after-school sports. Girls who didn't shower were even less physically fit than those who did.
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