BULGING busts are all the rage in Brentwood, thanks to TOWIE – and now one salon claims women can achieve this look using suction rather than surgery.
The owners of Crème de la Crème, in High Street, are offering customers a 72-hour boob job for £50.
Surgery-free boob job - my experienceWomen to whom the Gazette spoke this week gave the news a mixed reception, with some saying it was unnecessary and others noting it was an interesting alternative to surgery.
The salon has been run by Rebecca Morris, of Witham, and Audrey Noden, of Braintree, since August last year and they are very excited about the new procedure.
They believe they are the first salon in the town to offer the treatment.
Mrs Morris, 38, explained that the non-surgical breast lift, which promises to give female clients a larger and uplifted chest, works through 'stretch therapy' and uses micro currents to give a boost.
The procedure lasts up to 30 minutes and involves the use of suction cups, which massage and manipulate the tissue.
The technology has been developed by a UK firm called Episoft and is sourced from Fabulocity London. Episoft has been researching the method for three years and claims it is an entirely safe procedure.
Janet Meslek, 50, is a therapist at the salon who recently completed her training in the treatment.
She explained: "Everyone is interested in it – there's quite a buzz. We only found out about it last year when we were showcasing our services at the NEC Beauty Show in May.
"People came to us who had had it done and we couldn't believe the results.
"It can cater for your needs whether you want just a lift or an increase in size, or both.
"I've had it once and it did work – it's not painful, it feels more like the area is being squished so it's just uncomfortable. You may be left with some redness and a little bruising."
Vicki, 20, of Brentwood, was having the procedure done when the Gazette visited Crème de la Crème.
She explained: "I would love to have bigger boobs. At the moment, I'm a 32D but I'd like them to be bigger – I always have.
"It feels a bit itchy," she explained when the procedure began.
As the treatment went on she became more uncomfortable, adding: "It's a bit painful now – my chest feels really tight. It feels annoying rather than really painful though, a bit like having a tattoo."
On finishing the treatment, she rushed off to have a look. They look so much bigger," she said. "They are sore and feel quite heavy, but they look a cup size bigger, definitely."
The enhancement lasts for up to three days, 48 to 72 hours, but if 12 sessions are taken it can last for up to two years.
The recommended cost of the procedure is about £80, but Mrs Noden, 45, explained they will offer it for £50 per session, with discounts for block bookings.
The Gazette asked plastic surgeon Venkat Ramakrishnan, of Prime Hospital Consultants, for his opinion of the new procedure.
He said: "There have been different attempts to do non-surgical enhancements. The problem with similar methods to this is that the breasts will shrink back and they won't go massive.
"I don't think anything other than breast surgery using quality implants will work – this is the most predictable and effective way."
