A HARD-HITTING campaign featuring a child apparently eating dog mess has been launched along a picturesque country walk.
The controversial project is Braintree District Council's attempt to stamp out dog fouling on the Flitch Way, a country path passing through 15 miles of countryside along the former Bishop's Stortford to Braintree railway line.
The Pick It Up campaign is warning dog walkers to clean up after their pets or face fines of up to £1,000.
It also encourages fellow park-users to report offending dog-owners to the council in a scheme they have called "Stamp out poo – tell us who".
Founder of website Essex Mums Louise Ford, who has two young children, said she thought the pictures were "grim" but that she supported the campaign.
"It is a real problem," she said. "I think the picture of the child is a little far-fetched because you think parents would keep an eye on their kids.
"It is pretty grim but, then again, having dogs foul on the streets is disgusting – so it's comparable.
"I think a shocking campaign is the only way to go."
The scheme set the council back £500 and involves a selection of posters, all with images of faeces, stuck to bins along the length of the Flitch Way.
"We are fully supportive of the anti-dog fouling campaign," said Stan Davies, chairman of the Friends of the Flitch Way.
"The majority of people are responsible when it comes to dog fouling and treat the countryside with respect.
"The few that don't clear up after their dog are being thoughtless of others who want to appreciate our beautiful area without worrying about stepping in something nasty.
"Anything we can do to help stop the despicable habit we will, so our volunteers will be keeping their eyes and ears open."
In addition, walkers can report dog-litterers online or post a dog fouling report form to officers at Causeway House.
Councillor Wendy Schmitt, Braintree District Council cabinet member for the environment, said: "This antisocial behaviour by irresponsible dog owners is a public health risk and spoiling everyone else's enjoyment of the Flitch Way.
"With all these groups working together it means an army of eyes is looking out for offenders and reporting them to our enforcement team.
"Thinking you can get away with it is no longer an easy option."
What do you think about the campaign and, more especially, the shocking poster (right)? Visit www.thisistotalessex.co.uk to have your say or e-mail letters@essexchronicle.co.uk
