I think enough has already been written about the frankly disgraceful scenes in Natal last night where Luis Suarez brought out his Hannibal Lecter impression for the third time.
Although I have plenty of thoughts about the incident and the ramifications of it, I have just one overriding thought that I keep coming back to… Don't let this spoil the World Cup.
It has been a brilliant, brilliant tournament – save, of course, for England's "efforts" – but right now, all anyone is talking about is Suarez.
I don't want Brazil 2014 to be thought of primarily as the tournament where a Liverpool striker bit someone.
We've had goals galore, some brilliant matches, wall-to-wall entertainment and there is plenty more to come.
I personally am looking forward to the two all South American last-16 ties already confirmed (with the possibility of another to be secured this evening), if only to see the utter confusion of the referees who have at times tended to side with teams from the home continent.
None more so is true than last night (and this will be the last mention of Suarez, I promise)…
As he did in South Africa four years ago, Suarez has got his side through to the next round with his actions. Italy, clearly rattled by the staggering and unbelievable – if oddly familiar – actions of the Liverpool man, were behind two minutes later, thanks to a goal from a man who shouldn't even have been playing.
Diego Godin ought to have been sent off against England on Thursday and therefore banned, so Italy – who barely threatened in truth – could well have been the ones heading for a date with Colombia in Rio.
Colombia are an exciting team, and they took advantage of a poor Japan side on Wednesday, smashing four past them in some style.
The other game in Group C proved to be just as gripping. Greece were the ones who prevailed thanks to a last-gasp penalty from Giorgios Samaras in Fortazela, sending Ivory Coast home. Perhaps if Yaya Toure is that desperate to force a move away from Manchester City, he would have been better off actually playing well in this World Cup, rather than getting the hump about not getting a car for his birthday.
From last night's games, that leaves just the one. Good old England and their bore draw with Costa Rica. Having watched every minute of the previous two England games and having a commute, I managed to not see a single second of it. England made changes – nine of them – and just Fraser Forster and Rickie Lambert were destined not to get a real taste of the World Cup.
But despite the changes, the performance remained uninspiring at best, from what I heard on the radio. While I've been disappointed with the players, I do have to start wondering about Roy Hodgson and his tactics.
It's all the rage to play with a funky 4-3-3/4-5-1 formation, but is it the right fit for what he has at his disposal? Daniel Sturridge spends far too long away from the middle to be totally effective as a lone frontman, and his form at Liverpool (last season, anyway…) showed that he works well alongside another forward – whose name I've said I wouldn't mention again.
Hodgson should perhaps have got his best players in their preferred positions and then built the team around them, rather than playing a certain way because everyone else is.
But there you go, England are home now, but we've still got 24 matches to go of this best of World Cups.
So let's make the most of the excellent football we've still got to come, because in two and a half weeks' time, it'll all be over…
